Fashion house Burberry has become the first major design house to screen a catwalk show in 3D across the world.
In a collaboration with Sky, footage was shown at custom-designed spaces in some of the world’s most fashion forward cities, including New York, LA, Dubai, Paris and Tokyo.Guests at each location have a virtual front-row seat, with 3D glasses allowing people to see the texture of fabrics. The actual runway show will took place at The Chelsea College of Art in London at 4PM today.
Burberry, founded in 1856, is famous for its classic looking designs
Watch the show here.
Burberry’s chief creative officer said the 3D show was evidence the label has embraced the technology of the 21st century.
“This unprecedented event will allow people to experience the energy and atmosphere of this event from around the world,” Christopher Bailey said.
“3D will bring out global audience into the London show space, allowing them to see the colour, fabrics and be a part of the moment when it all comes together.”
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