Now before we go any further, I want you all to just chill. OK? Are we all chill? Good. Let’s continue…
Actress and animal-advocate Brigitte Bardot made headlines this week after teaming up with Lancel — a leather goods company — to create an eco-friendly, cruelty-free handbag.
The product hasn’t been released yet, but it’s being described as an “eco-friendly/green bag made of 100 percent natural fibers”
While, of course, no animals will be harmed in the making of said bag, many are complaining that Bardot shouldn’t work with a company that for over a hundred years has been making leather products. I, however, disagree.
I argue that Bardot’s choice to work with Lancel was strategic. Sure, it would have been fine if she had teamed up with an eco company, but then wouldn’t she just be preaching to the choir? It seems entirely more effective for Bardot to convince a new demographic of consumers, who traditionally buy leather, that green is stylish and cool. What’s more, is there anything better than educating an out-of-date company about the potential of natural fibers? No, no and no!
Sounds to us like Bardot is getting creative with her activism and we heart that big time!
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